Have you ever wondered about those random numbers in your LinkedIn URL? You know, the ones that make it look more like a complicated password than a memorable link?

Well, you're not alone! 🤔

These lengthy, hard-to-remember URLs can actually have some purpose. And they might hurt your professional image. 🕴️

👔 Your employer might not be impressed.

🌟 Your personal brand takes a hit.

📉 Might even cost you followers.

All because of a bad LinkedIn URL. 

So, is there a solution? Yes! 

With a short LinkedIn URL, you can eliminate this problem once and for all.

In this blog, I’ll tell you

1. What exactly is a Short LinkedIn URL?

2. 2 Simple Ways to Shorten Your LinkedIn URL.

3. How to Shorten LinkedIn URL through Phone.

4. 7 Reasons Why You Should Have a Short LinkedIn URL?

5. What are the Benefits of a Short LinkedIn URL?

6. Conclusion.

Scroll down to read why having a short URL is important and what its benefits are.

But first, let’s know what is a short LinkedIn URL.

What Is A Short LinkedIn URL?

A short LinkedIn URL is an easy-to-read URL that can be quickly remembered by others. It can be your first and last name or something that defines your brand.

That’s why people switch to a much simpler version.

It is a simple and customized web link that takes people straight to your LinkedIn profile.  

Lets quickly know

2 Simple Ways to Shorten Your LinkedIn URL

1. Using LinkedIn 

Here’s how you shorten your URL in LinkedIn

‍Visit LinkedIn and log in.

The first step is to log in to your account. Then move the cursor to the right side of the ‘Me’ tab and click ‘ View Profile.’

Click on "Edit public profile & URL" in your profile.

Click the ‘Edit’ icon to write an easy-to-remember text representing you or your brand. 

For example, www.linkedin.com/in/fristname. 

Save your changes, and voila! 

You now have a unique, personalized LinkedIn URL.

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2. Using a Link Management Tool

Link management tools are a URL shortening service that allows anyone who clicks on the abbreviated link to the webpage containing the entire, lengthy URL. 

Top 3 Link Management Tools

1. RocketLink.io

RocketLink.io is a URL shortener that lets you shorten any link so that you can share and track who clicks on your link. This way, you can understand better who exactly is your target audience and what their preferences are.

3 features of RocketLink:

- Branded Short Links 

- Track Clicks

- CTA Overlays

2. TerminusApp

TerminusApp is a UTM builder software and link management platform. It replaces the UTM spreadsheet and standardizes the UTM naming conventions. And helps build and manage tracking URLs.

3 features of TerminusApp:

- Link Quality Analysis

- Competitor Research

- Collaborative Workspaces

3. BuzzStream

BuzzStream is an end to end outreach solution that helps you build relationships with your audience. They get that attention, drive word-of-mouth traffic, improve search performance, and increase awareness for your brand.

3 features of BuzzStream:

- Relationship Management

- Link Prospecting

- Automated Outreach

Now that you know how to customize your LinkedIn URL through the website, let’s see how you can do the same using your phone in just a few simple steps.

How to Shorten LinkedIn URL from Your Phone?

1. Open the LinkedIn App‍

Open the LinkedIn app on your mobile device and log in to your account if you haven’t already.

2. Go to Your Profile

Tap on your profile picture in the top left corner.

3. Tap the three dots under your information section.

4. Edit Your Public Profile & URL

Scroll down and find the "Contact info" section.

Tap on it, then select pencil icon.

Now click on the profile url.

5. Customize Your URL. On the "Edit your custom URL" page, tap the pencil ✏️ icon next to your existing URL.

Enter a shorter, more professional version of your name (e.g., linkedin.com/in/YourName).

6. Save the Changes

Once you’ve entered your desired URL, tap “Save” to confirm the changes.

That’s it! You now have a cleaner and more professional LinkedIn URL, making it easier to share with recruiters and connections.

7 Reasons Why You Should Have A Short URL

Here are seven reasons why everyone should have a short LinkedIn URL 

1. Increased brand awareness

When people see your short, memorable LinkedIn URL, they will be more likely to remember your brand and associate it with your expertise and experience. This can help you stand out and attract more qualified leads and clients.

2. Easy sharing 

LinkedIn URL has simplified communication. It's quick to type, easy to remember, a time-saver in conversations, and leaves a positive impression.

3. Personal branding

Short LinkedIn URLs help you look professional and build a personal brand. 

Now, you don’t have to wrestle with long, cringy URLs. Instead, embrace a short URL that puts you in the spotlight and makes networking a breeze.

Let’s take an example.

https://www.linkedin.com/in/sachin-b436234a2/

or

https://www.linkedin.com/in/sachinsalesrobot/

Which one of the links shared above looks more professional? 

Here are a few visual examples:

4. Search engine visibility

With an optimized LinkedIn URL, you increase your chances of appearing higher in search results. It's like waving a flag to catch the attention of Google’s algorithm. 

Or you think of it like having a billboard that screams, "Hey, look at me! I've got what you need!" 

5. Get noticed by Recruiters

Imagine that you applied for a job role and there are 100+ applicants. How do you stand out from the crowd? 

Answer: A short LinkedIn URL.

6. Make it easier for people to connect with you

When you share your LinkedIn URL on business cards, resumes, or social media, it makes it easier for people to remember and type it in. Moreover, having a readily accessible LinkedIn URL can help potential employers or clients quickly access your professional information and connect with you. 

7. Improve click-through rates

Studies have shown that people are likelier to click on shortened links than long URLs. Short URLs are easier to remember and type and look more professional.

A short LinkedIn URL can help you improve your click-through rates and get more people to view your profile.

What are the Benefits of a Short URL?

Here are four benefits of having a short URL:

1. Gain Valuable Insights:

Short LinkedIn URLs provide essential data about your links. This helps you understand your audience's preferences, allowing you to refine your content strategy based on real information.

2. Save Space for Your Message:

Shortened URLs free up precious characters, Thus essential on platforms with character limits like Twitter. You can convey your message more effectively without worrying about space constraints.

3. Simplify Sharing:

Sharing long URLs can be a hassle. Shortened URLs streamline the process, making it easy to copy, paste, and share across social media platforms.

4. Look Professional:

Shortened links are widely accepted and appear more professional than long, cumbersome URLs. They help maintain a polished online image.

Now that you know how to make your LinkedIn URL stand out, take your profile to the next level! This video shares expert tips to optimize your LinkedIn presence and make a lasting impression. Watch now!

Conclusion

Here’s a quick recap of the benefits of short URLs and why you should get one ASAP.

Having a short LinkedIn URL is beneficial for your professional career. It is easier to remember, share, and look more professional. It also helps you get noticed by employers and improves your click-through rates.

You can shorten your LinkedIn URL using two methods.

1. LinkedIn settings. Just follow the steps mentioned in the section above.

2. Link Management Tools to create links that can be tracked easily. You can easily convert any web URL into a trackable link.

.Optimizing your LinkedIn profile starts with small yet impactful steps—like customizing your profile link.

This simple tweak enhances your professional image and signals that you take your online presence seriously.

Once your profile is well-structured, you should focus on outbound strategies, especially if lead generation is your primary goal.

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