These days, B2B sales teams need tools that can help them to stay ahead of the prospecting game.
And we all know how difficult it is to pick the right tool to automate your sales outreach process.
If you take a wrong turn and pick the wrong tool, your job is on the line. But don’t worry because we have done the research for you.
We recently tested Klenty (A sales engagement tool for small B2B sales teams) to see whether this tool is a right fit for sales outreach.
Like other sales engagement tools, it helps you save a ton of time on manual tasks like cold emailing, LinkedIn outreach, and dialing phone numbers.
But like any other tool, we found several bugs and design issues. So in this Klenty review, we will delve into its key features, strengths, and pitfalls.
And help you decide whether it's the right tool for your sales outreach process.
We’ll also take a look at a great alternative to Klenty so stick around till the end 😉
So if you're ready to take your sales process to the next step, keep reading for our in-depth Klenty review!
What is Klenty?
It is a sales engagement platform. It helps businesses automate and streamline their sales processes.
The platform offers tools for
- Finding accurate emails and dial-ready phone numbers of prospective clients.
- Create automated sales sequences with follow-ups on email, LinkedIn, SMS and calls.
- Automatically route website visitors to the best-suited sales rep based on location, company size, tech stack, etc.
- Record and analyze meeting transcripts automatically within minutes
The platform helps sales teams to create automated sequences of activities on multiple channels. Each activity can also be scheduled to follow-up throughout the day or week.
The platform also enables users to track email opens, clicks, and replies and allows you to set up automated responses to these triggers. You can set up an email sequence that only sends if they actually open your initial email.
Also, it integrates with popular CRMs like Salesforce, HubSpot, and Pipedrive. So you can easily get Klenty up and running alongside your current workflow.
It facilitates tracking their progress directly from the platform with analytics for each sequence. Additionally, you can see the performance of all sales reps and set targets for them.
It is a powerful tool for sales teams looking to increase efficiency and productivity in their sales processes in all aspects.
Who is Klenty for?
Klenty is targeted at B2B sales teams and businesses that rely on outbound sales to generate leads and close deals.
It includes cold emailing, calling, LinkedIn tasks, and WhatsApp. Pretty much whatever it takes to book a meeting with your target person.
It is helpful for companies that manage large volumes of leads and prospects. It allows sales teams to get the most contactable list of prospects through 26+ data filters and auto-enrichment features.
It might be suitable for businesses of all sizes, especially small to medium-sized B2B sales teams.
It is used in various industries, including technology, finance, healthcare, and more.
The platform integrates with various popular CRM platforms like Hubspot, Zoho and Salesforce To put it simply, the platform works well for:
- Sales managers who want to track and analyze the performance of their sales teams.
- Business owners and entrepreneurs who need to manage and focus on their sales pipeline.
- Marketing teams who want to generate more leads and qualify them for sales.
- Freelancers and consultants who need to manage their sales processes on their own.
Unpacking Klenty's Features
Klenty is a powerful sales automation platform designed to help sales teams work smarter and more efficiently. It's packed with features that can increase your team's productivity.
Here are some of Klenty's top features that can help boost your sales team's performance:
The super-personalization feature
When it comes to outreach and sales emails, personalization is critical.
Is it enough to just drop the recipient's name or company in an email to make it pop?
That's where Klenty's super-personalization feature comes in. This feature is about taking your sales outreach to the next level.
With this feature, you can personalize your emails in a way that goes beyond just inserting the recipient's name.
Super-personalization lets you insert custom variables into your emails based on specific criteria.
For example, you could insert the recipient's industry, job title, or even a recent blog post they wrote.
Let's say you're trying to reach out to a potential client who works in a specific industry.
With the tool’s super-personalization feature, you can insert specific information into your email. It shows you've researched and understand their specific needs and challenges.
And the best part is that you don't have to manually enter all this information for every email you send.
The personalization feature uses merge tags to pull in the relevant information. so that you can send out personalized emails at scale.
B2B Contact Database
Klenty can help you find new leads by crawling the web. It helps find contact information for potential customers.
The unique thing about Klenty’s B2B lead gen database is that it claims to have higher coverage of contact information like work emails since they use the “Waterfall Enrichment” technique.
Klenty integrates with your CRM to help you enrich leads' data. It ensures your sales team always has the most up-to-date information.
It helps you rank your outreach efforts and focus on the leads most likely to convert. In turn, it facilitates an increase in your sales proficiency.
But Klenty doesn't stop there.
With its powerful automation capabilities, you can set up personalized email campaigns. You can send messages to your leads depending on specific triggers, such as opening an email or clicking a link.
It saves you time. And your leads receive targeted messages that resonate with their needs and interests.
Behavior-triggered playbooks
Klenty's behavior-triggered playbooks feature is about helping your sales teams focus on the prospects who are showing some interest e.g. opening your emails. And nurture the rest of your prospects.
It allows you to build and automate custom cadences to save time.
With playbooks, you can create a series of customized touchpoints. It includes emails, calls, and social media interactions that guide your leads through the sales process.
The Cadences Playbook is fully customizable. It allows you to create workflows tailored to your unique sales process and goals.
You can set up-
different cadences for different types of leads
or
use the same cadence for all your prospects.
Once your cadence is set up, the tool takes care of the rest. It automatically sends out personalized emails and follow-up reminders.
It saves you time and ensures that no leads fall through the cracks.
But that's not all - Klenty's Cadences also come with advanced analytics tools that track your cadence's performance in real-time.
You can see which touchpoints are working and which ones need improvement. So you can refine your cadence and optimize your results.
It can help you build stronger relationships with your leads and increase your chances of closing more deals.
The ultimate multi-channel approach
Multi-channel outreach in Klenty is a way to connect with potential customers. It uses different communication channels simultaneously.
It helps you reach out to your ideal prospect through email, phone, social media, and even direct mail all in one sequence.
The idea is to use multiple channels to increase your chances of getting a response from your prospect.
For example, you could email a potential customer and follow up with a phone call a few days later. You could also message them on LinkedIn or Twitter to introduce yourself and your business.
Using multiple channels makes you more likely to grab their attention and stand out from the crowd.
The tool that helps you automate your outreach process, making managing your multi-channel outreach campaigns easier.
With the tool, you can reach out to more potential customers and increase your chances of closing deals.
If you want to increase your outreach, Multi-Channel Outreach in Klenty is something to consider!
CRM Integration
One of the great things about Klenty is its integration with popular CRM platforms. The Customer Relationship Management platforms like Salesforce, HubSpot, and Pipedrive.
It can seamlessly integrate with your existing CRM workflows. It makes it easy to incorporate into your sales team's existing processes.
You don't have to switch between multiple tools or platforms to manage your leads. Everything will be done within your CRM.
For example, using Salesforce, you can automatically sync your leads and contacts into the tool.
You can also trigger Salesforce workflows when a lead opens an email or clicks on a link. The contacts' replies or new information will be updated in Salesforce.
With HubSpot, it can help you automate your outreach efforts and keep your leads engaged.
You can use it to set up drip campaigns that send targeted emails to leads. And you can also track email engagement metrics directly in HubSpot.
You can also use the tool to log all communication with leads directly into HubSpot. So you always have a complete view of their engagement with your business.
And with Pipedrive, it can help you streamline your lead management and outreach processes.
You can create deals in Pipedrive. And when a lead reaches a particular stage in your sales process, you can schedule follow-up tasks so your team can catch up.
What does all that mean?
If your sales team already uses one of these platforms, Klenty can fit right in with your existing workflows.
Email automation and campaigns
Email Automation is a powerful feature in Klenty. It lets you create, schedule, and send targeted emails to many prospects simultaneously.
With its email automation, you can set up email campaigns. They can be triggered based on specific events or timelines.
The email campaigns are customizable based on the recipient's behavior.
For example, if a prospect opens your email but doesn't respond, you can set up an automated follow-up email.
If the prospect clicks on a link in your email, you can trigger an email sequence. It will be targeted content based on their preferences.
It comes with a stack of email templates to help you make professional-looking emails. You can also share them with your team.
One of the essential aspects of Klenty is its personalization. You can merge tags into your emails, such as the recipient's name, company name, or industry.
To start with email automation, you must create a campaign.
It involves-
- selecting the email template that you want to use,
- customizing the content of the email, and
- setting the timing and frequency of the email sent.
Once you've created your campaign, you can upload your list of prospects. It will automatically send your emails. And you can track the performance of your campaign using its analytics dashboard.
Another benefit of Klenty's email campaigns is A/B testing. You can A/B test different email variations to see which ones perform best.
You might test different subject lines or call-to-actions. It helps spot which ones generate the highest open and response rates.
Tracking, Analytics & Reporting
When you send an email using Klenty, it tracks the email's open rate, click-through rate, and reply rate.
It means you can see who opened your email, clicked the links, and replied to your message.
This data can help you identify the most engaged prospects and follow up with them accordingly.
The platform also provides detailed analytics and reports showing your campaigns' performance.
And also, track your team's performance and identify areas for improvement.
You can check which team members hit their targets and which campaigns drive the most revenue.
It can assist you in making informed decisions about your sales strategy and adjusting your approach as needed.
The reporting allows you to track the progress of individual prospects through the sales funnel. It means you can see which prospects are most engaged and which need more attention.
Klenty's reporting also integrates with tools like Salesforce and HubSpot to view your sales pipeline.
Klenty Reviews on Capterra, GetApp, and G2
Klenty has been rated 4.6 stars out of 5 on Capterra, GetApp, and G2 by its users.
However, people like Charlie S. are extremely disappointed with their shady billing practices.
Some users have faced situations where Klenty charges them additionally without permission, increasing Charlie’s bill by 66%.
Additionally, he was forced to pay annually rather than monthly which is an extreme commitment.
Jordan S. has also faced similar issues where Klenty charged them $840 even after he canceled his auto-renewal.
Billing issues like these can be extremely annoying to deal.
Besides that, users have given positive reviews on Klenty’s lead routing and email campaigns as well as their integration options.
However, the user interface is known to be clunky and makes it difficult for users to navigate the software.
Several users have commented that they find it difficult to use the various tools within Klenty because of this complicated UI.
As a result, you may need to constantly contact their customer support to get things sorted out for you.
Klenty’s customer service has a good reputation, and many reviewers have left positive notes about them.
Users have reported that Klenty’s customer service is very proactive in helping them with issues.
So if that’s a priority for you, Klenty is a decent choice as long as you’re aware of the billing issues and buggy UI.
Finally, Klenty’s pricing may get expensive for smaller businesses in the market.
As Klenty charges you per mailbox, the price can drastically increase as your company starts scaling up.
What is Klenty’s pricing?
Klenty does not offer a free plan but a 14-day trial.
The Startup-plan starts at $50 a month which is billed annually.
And most advanced features still need to be added to the Startup-plan. And the enterprise plan is customizable.
- Growth plan- $70/month
- Pro plan- $99/month
Klenty Pros and Cons
The benefits of using Klenty are:
- Automate and personalize email campaigns
- Strong Customer Support
- Advanced email personalization options
- Streamlines sales process
And the disadvantages of using Klenty are:
- Shady billing practices
- Pricing is on the higher side for smaller businesses
- Reporting features
- Buggy performance
- Clunky UI
- Limited LinkedIn automation capabilities
Considering all these pros and cons, you can decide if Klenty is a good fit for your business.
However, if you’re willing to explore other options before making a final decision, I would recommend a look at SalesRobot.
#1 Klenty alternative: SalesRobot if you’re looking for strong LinkedIn Sales Navigator scraping + automation capabilities
SalesRobot is a LinkedIn and email outreach automation tool. It has a strong integration with LinkedIn Sales Navigator for finding the right leads to reach out to.
What makes SalesRobot a good Klenty alternative?
- Fair billing practices: SalesRobot has a fair and transparent refund and cancellation policy, unlike Klenty, whose policies are straight-up predatory.
Additionally, if you ever have any doubts or concerns then the support system is always at your fingertips.
- Bug-free performance: Even if a platform is filled with features, the important part is that it actually works as expected.
SalesRobot ensures a bug-free experience as you set up your campaigns and watch leads start flowing into your inbox.
- Advanced LinkedIn automation capabilities: SalesRobot automates all aspects of your LinkedIn account, from likes and comments to sending connection requests and anniversary messages.
Klenty has a limited LinkedIn automation capability, while SalesRobot can safely bypass its limits and send upto 200 connection requests per week.
SalesRobot sets it up so that your account is sending personalized messages, follow-ups, endorsements, likes and whatever you need to convert LinkedIn strangers to clients.
- Easy-to-use User Interface: With so many features, wouldn’t SalesRobot be difficult to use?
The answer is hell no. SalesRobot takes around 10 minutes to set up and get your leads flowing. After that, you can just sit back and relax while the magic happens.
You don’t have to take my word for it, just check out our glowing reviews on G2.
Meanwhile, several users have complained about Klenty’s steep learning curve and clunky UI. You’ll have to constantly be in their customer support’s inbox.
- AI lookalike prospect finder: Most tools including Klenty have too broad of a classification on industries. This means over 50% of search results are irrelevant leads.
However, SalesRobot has an industry-leading AI engine that finds clones of your best customers so that a huge majority of your searches will be great leads.
- Multi-inbox setup: When it comes to cold email outreach, you’ll want multiple inboxes set up so that you don’t automatically end up in Spam.
SalesRobot allows you to purchase email inboxes in a single click and set up a high deliverability cold email structure completely automatically.
Klenty has no such feature since you would need to manually buy multiple domains and add it yourself.
- Email copy analysis: It’s equally as important to write good emails/Linkedin messages as the quantity you send out. That’s why SalesRobot has an AI tool that will analyse your message and help you optimize it so you can boost your response rates.
SalesRobot ranks the email based on all the key factors that make the difference between a good copy and a bad one. Thus, you can adjust accordingly to craft the perfect messages that will herd clients into your inbox.
Where does SalesRobot lack compared to Klenty?
- Integrations
Klenty provides native 2-way integrations with all popular tools like Hubspot, Salesforce, and Pipedrive.
While SalesRobot also has direct integrations to these and integrations to CRMs using webhooks, it cannot natively pull data from these tools.
- Dialer
SalesRobot has no dialer at all so if cold calling through the platform is a necessity for you, then Klenty is the better option.
What are the key features of SalesRobot?
Before I tell you the features of SalesRobot, let me tell you why we built this software in the first place.
There are hundreds of sales prospecting and automation tools out there. So, why make another one?
Here’s what’s happening in the sales automation tools market.
The market for B2B prospecting tools is split into 3 different buckets:
- Contact data finder tools: These tools help you build a list of your ideal prospects and find their contact information, such as email address, phone number and LinkedIn url.
Let’s take an example.
Say you’re the owner of a marketing agency in London and you want to reach out to potential clients.
And you know from past experiences that your ideal client is a marketing manager in the construction industry with 50-200 employees anywhere in the UK.
You can just search using those criteria in a contact data finder tool like LinkedIn Sales Navigator and find all the prospects who fit the criteria
Now, you can also find their email addresses and phone numbers but for that you’ll have to use a tool with LinkedIn Sales Navigator enrichment capabilities like SalesRobot.
- Email automation tools: Now that you have a list to go after, you need a tool that can send mass cold emails on your behalf. If you’re not sending a minimum of 30 cold emails every day from your inbox, you’re not going to get enough leads.
These tools also automatically follow up after a few days once based on a set cadence if a lead doesn’t reply.
- LinkedIn automation tools: The average response rate to a cold email is 1%
The average response rate to a cold LinkedIn message is 14%.
That’s 14x higher.
LinkedIn automation tools help you reach out to the same audience on a medium that is much more likely to get a response, which is LinkedIn.
You need a tool that can help mass LinkedIn connection requests and send a series of messages once the connection requests are accepted
Okay, with that backstory, I’ll tell you what features SalesRobot has, and why customers often get a higher RoI with SalesRobot compared to Klenty
SalesRobot and Klenty are both all-in-one contact data + email + LInkedIn automation tools, but they have different focus areas.
- SalesRobot has a stronger integration with LinkedIn: LinkedIn Sales Navigator is the best contact data finder tool. In terms of data coverage AND data accuracy. Period. End of sentence.
This is because most B2B professionals update their LinkedIn by themselves when they change jobs or get promoted.
With SalesRobot, you can import all of your leads from LinkedIn Sales Navigator by just copy and pasting the Sales Navigator search URL, and find their work emails and phone numbers.
In contrast, Klenty forces you to use their B2B lead database which often contains inaccurate and old data
- SalesRobot can automate your prospecting tasks on LinkedIn safely: You can send 50 connection requests + InMails a day from your profile and send follow up messages as per a set schedule to your new connections. All without spending a minute on LinkedIn.
You can set daily limits and get detailed reports on how many connection requests/InMails you sent every day, how many connected and how many people replied.
SalesRobot’s LinkedIn automation runs in the cloud, so you have no risk of getting your account banned.
Contrast that with Klenty, which got this user’s LinkedIn account blocked.
The automation stops as soon as you get a response from the prospect, at which point you can take over and continue the conversation. Most of our users get up to 5-10 quality leads every month.
- You can send highly personalized LinkedIn messages that start warm relationships: Sales starts with building a genuine connection with a stranger. SalesRobot has the capability to actually send unique, personalized messages to each person and even send personalized images to them. Here are a few examples.
Klenty has no such capability.
- It has cold email capabilities as well: What happens if a certain prospect isn’t active on LinkedIn? You can target them via cold email as a part of the same sequence.
Many B2B professionals have a LinkedIn profile but they don’t check their LinkedIn often.
For these people, having an email follow up sequence is a great way to catch their attention and start a sales conversation with them.
SalesRobot is able to find their professional email (even if it isn’t listed on their LinkedIn profile) and send them a cold email.
Your main inbox can easily be flagged as spam if you use Klenty.
- Klenty doesn’t have any features to protect you from landing in spam. They used to have a warmup feature that they removed in Feb 2023. SalesRobot instead has Warmupbot.com
- It helps you write LinkedIn messages and cold emails that work in 2024: Salesrobot has a number of templates that you can use to write the perfect cold outreach sequence for your target audience.
It even has an AI “brain” that helps you write a personalized LinkedIn message sequence based on what your company does.
And if you have your own emails/LinkedIn messages, it scores them and tells you the chances of them getting a response (and how to improve your copy)
- SalesRobot has its own built-in lookalike B2B lead database (and it allows lead CSV imports): For a number of users, LinkedIn Sales Navigator isn’t good enough.
For example, let’s say you’re targeting e-commerce store owners with a minimum 50k monthly traffic.
You simply can’t build an accurate search in Sales Navigator since there is no industry called “e-commerce” in Sales Navigator (and no monthly traffic filter either)
You can simply put in the website of your best customer and SalesRobot will find very accurate lookalikes of that customer using AI, so that you reach out to the company that’s most likely to convert to a client. - [BONUS FEATURE] We also offer done-for-you plans: We are not just a software company; we are a team of lead generation experts who specialize in cold email and LinkedIn outreach.
While the SalesRobot tool is great, we acknowledge that you may not have the time, patience, or expertise to get great results from the tool.
So we jump in and help you run SalesRobot campaigns for a reasonable monthly price. Over 100 clients have done that within 10 months of us launching the service and they’re getting great results.
How is SalesRobot priced?
You don’t need to fully commit immediately, SalesRobot provides a 14-day free trial with no credit card or phone number required.
SalesRobot pricing plans start at $99/month, and the Starter plan has all of the features.
Additionally, SalesRobot provides a “We do it for you” plan at $1000/month.
Finally, if your entire process is to be fully handled by our expert sales team, the “We do it all” plan is just $1500/month.
Klenty Review 2024: Should You Use It for Your Sales Team?
Klenty is a powerful sales automation tool. It offers many features to help streamline and optimize your sales processes for example;
- super-personalization
- a B2B lead database
- behavior triggered playbooks
- CRM Integration and more…
But some users have found it complex, meaning a steep learning curve. Some have also raised concerns around email deliverability.
People have also experienced shady billing practices as they were forced to pay increased prices or even charged after canceling auto-renewal.
And it’s known to lack key features that B2B sales teams absolutely need in 2024.
- Reliable LinkedIn automation capability (The average response rate on LinkedIn is 14x higher compared to cold email)
- Email warmup capability (so that your cold emails don’t land in spam)
- Multi-inbox setup (1 sales rep needs at least 5 inboxes to be effective, you need a tool that help you setup these inboxes)
- AI lookalike contact data (The days of spray and pray are over. Every lead in your list needs to be targeted. The best way to do that is to use lookalikes of your best customers)
SalesRobot has these capabilities. That’s why B2B sales teams are crushing their quotas using Salesrobot in 2024.
And you can sign up for a free trial here (no credit card needed)
Disclaimer: The content of this blog post reflects our own opinions and judgements based on our research and experience as of 24.06.2024. Comparisons made to other software or tools are for informational purposes only and are based on publicly available information and our own analysis. We do not claim absolute accuracy and encourage readers to conduct their own research to form their own opinions. While we may discuss competitor offerings, our primary focus is to showcase the features and benefits of SalesRobot. SalesRobot is not affiliated with any other software or tool mentioned in this blog post.
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