The LinkedIn Carousel posts option for sponsored adverts was launched on LinkedIn in 2018. Since then, we've noticed that more and more LinkedIn carousel postings have appeared in our newsfeed. The purpose of the LinkedIn Carousel posts is to provide more "visual" and "digestible" posting options to leverage the recent uptick in creators sharing their expertise with one another. The user may swipe or tap through these posts "at your own speed," either directly in the feed or by expanding into full-screen mode. This functionality is available both ways.
LinkedIn Carousel posts foster a close connection between the writer and the audience. In this article, We shall discuss the whats and hows of LinkedIn Carousel Post.
LinkedIn Carousel Post: What Are They?
It is essential to distinguish LinkedIn carousel posts from LinkedIn carousel advertisements.
LinkedIn Carousel posts on LinkedIn follow a logic very similar to that described above but instead include documents. Even though the capability was offered in 2018, more people have started to accept this kind of content as a method of driving interaction.
With marketers all over the world boasting up to ten times more engagement by using LinkedIn carousel posts, it has been a remarkable success because consumers can still read your attention-grabbing and educational material without having to leave the website or app.
Why should you utilise LinkedIn carousel posts?
Have you given the LinkedIn carousel posts a try to see if they help increase your engagement? In such case, it's high time you gave it a try!
Even a boring article may be turned into an exciting series of carousel posts, which can help build recognition for your company if you invest some time and effort into the process. And out of nowhere, you suddenly have a delightful method of attracting individuals who are ready and waiting excitedly to connect with the information you have created.
- In addition, you may use LinkedIn carousel posts to increase the amount of interaction and hits on your website without putting a significant dent in your financial resources.
- LinkedIn carousel posts are certainly one of the finest methods to stand out in the newsfeed of your contacts since they feature many images in a single post.
- Last but not least, you'll find that a carousel post, in contrast to a video advertisement, is quite simple to navigate.
How Do LinkedIn carousel Posts Function?
People can quickly navigate your presentations and documents without leaving LinkedIn.
You may change your standard text into dynamic content that encourages readers to interact with it and gets you in front of more people by integrating designs and photos in your next post on LinkedIn. This will allow you to transform your text from static to dynamic content. (The latest up-to-date information suggests that there are 756 million people using LinkedIn.) Simply devoting a small amount of your time and effort might be the difference between having a page that doesn't change and growing your company.
LinkedIn carousel posts are featured in the newsfeed because they are interactive and, preferably, have visual designs that stand out from the crowd and differentiate themselves from the other posts.
When you utilise carousel posts, the content you may provide is not limited to text. Instead, it is meant to encourage audience interaction with the brand that is being discussed. You have the ability to highlight the unique aspects of your brand through the usage of the carousel posting feature on LinkedIn. Keep in mind that revealing your personal brand attracts your audience's attention and makes it easier for them to interact with you.
The carousels feature on LinkedIn has quickly become one of my go-to favorites for online marketing. They are not only appealing to the sight but also simple to operate!
In case you were wondering, the posts have been formatted to work properly both on a desktop computer and on a mobile device.
How To Create a LinkedIn Carousel Post?
Here are the steps to create a LinkedIn Carousel Post:
- Start a Post
- Add a Document
- Select The File(s) You Want To Share.
- Create An Attractive Title For Your Document
- Include a Description And Talk About The Content In Brief
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Start a Post
You can add your documents by going to your LinkedIn feed or homepage and clicking on the "Start a post" button. This will cause the next window to expand so that you can upload them.
Add a Document
To upload files, select the third button depicting a document.
Select The File(s) You Want To Share.
Post the files you'd like to have included in the carousel. The files can be selected from your local hard drive or uploaded from a cloud storage service like Dropbox or Google Drive.
Since your LinkedIn carousel posts will have multiple slides, you can get creative by connecting the images as if it's one unified document.
Create An Attractive Title For Your Document
After choosing the PDF you wish to publish, you will need to give it a title that reflects the content it contains.
Include a Description And Talk About The Content In Brief
After you've settled on an exciting and pertinent heading for your article, you may begin describing its contents.
TIP: Beginning with a storey or providing your audience with some knowledge they can use is an excellent method to get their attention immediately. Consider what it is that would compel you to scroll through a carousel post and then take some action, and use it as a guide for the kind of material you do (downloading your PDF, commenting on your post, connecting with you on LinkedIn, the next steps are up to you).
What Are The Acceptable LinkedIn Carousel Formats, Dimensions, And File Sizes?
Due to the fact that LinkedIn carousels are constructed out of paper, their dimensions and specifications might come in a wide variety of formats.
PowerPoint, Word and PDF are the formats that can be used to upload documents to LinkedIn. PDF is the format advised to use in most situations since it provides the finest quality for your document. In all, the size of your file shouldn't be more than 100 MB.
In this case, the size of each page is a document, so you may pick any size you like so long as they're all the same. LinkedIn carousel posts should be at least 1080 pixels wide and 1350 pixels in height for optimal viewing.
What Are Some Of The Most Effective Practices For The LinkedIn Carousel Posts On LinkedIn?
Here are some of the practices to make LinkedIn Carousel posts most effective on LinkedIn:
- Begin Your Presentation with a Powerful First Slide
- No Video or Animation
- Include a Call to Action (CTA)
- Reduce the Amount of Extraneous Information
- Be Real, and Make It Your Own at All Times
Begin Your Presentation with a Powerful First Slide
Capture your audience's attention with a high-quality picture or graphic that immediately draws their focus.
No Video or Animation
The tool that allows you to share documents on LinkedIn does not permit the inclusion of animations or films inside your presentations.
Include a Call to Action (CTA)
In the same way that a Like, Comment or Share may go a long way on other social networking sites, so can they on LinkedIn. Include a CTA. Create content that motivates other people to act in a particular way, and then spread that content around.
Reduce the Amount of Extraneous Information
Hardly Anyone Reads Long Slides. Your long-form material has been moved to a more appropriate location.
Be Real, and Make It Your Own at All Times
Wrapping Up: LinkedIn Carousel Posts
If you've been looking for a way to enhance engagement on LinkedIn that doesn't include using video, one wonderful option to explore is sharing your knowledge through the usage of LinkedIn carousel posts. With the assistance of LinkedIn carousel postings, it may be simpler to generate new leads for your company's brand.
Whether you want to publish how-to’s, listicles, repurpose blog material, industry event presentations, or infographics, LinkedIn carousel posts are an excellent way to engage the audience you've built up on LinkedIn.
Pay attention to the significance of design, layout, and organisation in your work!
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